YOUR TRADEMARK IS A MUST-HAVE
GENERALLY SPEAKING trademarks serve to protect the exclusive use of your company name, slogan or logo. A significant number of business owners think that because they have registered a company and reserved a company name with the CIPC, their exclusive right to the name is ensured. The short answer is that this assumption is incorrect. Reserving a company name with the CIPC does not necessarily mean that you have the exclusive right to use that name. Trademark Registration Service : By registering your trademark, you obtain the exclusive rights to use your name, slogan or logo in your industry. This article seeks to provide you hard-working entrepreneurs and business owners with a better understanding of what a trademark is, why it is needed for your business, and some of the incredible, but not particularly well known, benefits of having a registered trademark. Reviewing a contract is a tricky business, not entirely different from asking a builder...